Inside Publications, which produces niche magazines and custom publishing products, has formed a strategic partnership with Vandervort Entertainment, a Los Angeles based media production firm. The companies will work together to develop material that will be incorporated into the digital versions of the magazines and other extensions of the brands.
“Our print publications are at the core of our brands. New media opportunities through the web, our social media outlets and the digital versions of our magazines have created a wealth of opportunities for enhancing relationships with our readers, as well as providing incremental opportunities for our advertising partners,” says Chris Korotky, founder and President of Inside Publications. “Our partnership with Vandervort Entertainment provides yet another opportunity to create engaging content that will be utilized across our entire platform of brands in the cheerleading, dance, gymnastics and volleyball markets.”
“I’m excited to be joining forces with a talented and esteemed company like Inside Publications,” says Paul Vandervort, CEO of Vandervort Entertainment. “I feel our resources and strengths will be a powerful combination. It’s a great opportunity for both companies to further explore and engage with the world of new media and online content.”
The digital versions of Inside Cheerleading, Inside Gymnastics and Inside Dance magazine have soared in the Apple Newsstand, often ranking on Apple’s Top Charts lists. The digital version of the all-new Inside Volleyball magazine is also set to launch next month. The digital versions allow for incorporation of embedded video material, interactive promotional features, photo extras and more. In addition to the digital versions of the magazines, the company’s websites, YouTube pages and social media outlets have strong followings and provide another outlet for material developed through the partnership. Inside Publications has nearly 700,000 followers on social media, leading print properties and websites in their industries.
Vandervort Entertainment has produced web series, commercials, shorts and has a feature film in production. With expertise in writing, directing, producing, editing and a network of creative development experts, the company is perfectly positioned to work with Inside Publications to develop a wide range of content to be utilized across multiple platforms.
About Inside Publications:
Inside Publications is an Atlanta-based company that produces niche titles including Inside Gymnastics magazine, Inside Cheerleading magazine, Inside Dance magazine, Cheer Biz News and Inside Volleyball magazine. The Custom Publications division develops custom publications, ads and promotional materials, as well as published the book Cheerleading: From Tryouts to Championships. The company also produces three annual titles: The Cheerleading Coach’s Handbook, The Gymnastics Coach’s Resource Guide and the Cheerleading and Dance Worlds Commemorative Issue, as well as hosts an annual Gymnastics Conference, GymConUSA. The company’s magazines are also available in digital versions, in the Amazon Marketplace and Apple App Store, where the magazines appear on the Top Sellers Chart. For more information on the company and its titles, visit www.InsidePubs.com.
About Vandervort Entertainment:
Vandervort Entertainment Inc. (VEI) is a Los Angeles based media production company that specializes in the creation, development and execution of film and online content. VEI has a wide variety of relationships in the entertainment business. In addition to producing award-winning web series, VEI just wrapped production on a new short film titled, Hollywood Miles, that is gearing up for the film festival circuit. VEI also wrote and developed a feature-length film, Limelight, which is currently in production in alignment with the SAG-AFTRA union. For more information on the company, visit www.VandervortEnt.com.